From: | Oga Kingsley |
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Despite having enough money to throw arou for adverts, the Cable News Network (CNN), has made it known that it will not air any political advert from the country! This is surprising, as several politicians from the country, are willing to pay the heavy fees (as much as 5 Million Naira for a 30 second advert at prime time), involved to ensure that their campaign jingles for the 2015 elections are carried on the Network.
"We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it," a consultant to a presidential told Cable Nigeria
Another, who is working for a state governor seeking re-election, said he had a similar experience.
But an official of CNN said that it was a general rule not to accept certain advertisements and there was no discrimination against Nigerian politicians.
Ashley Hogan-Gancarz, the account manager of CNN International, added that:
"CNN International never accept political or religious advertising. This is due to Ofcom regulations.
"If you want to promote investment opportunities, etc. that would be fine but nothing to do with politics or the 2015 election."
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Ofcom is the regulator of the broadcast industry in the UK, from where CNN International oversees its African operations.
CNN's rejection of 2015-related adverts is expected to benefit local media in Nigeria. Part of the advertising budget is now expected to be spent locally.
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